PERSONAL PROJECT
#SHORTCUTFORHELP
DURING COVID-19 LOCKDOWNS, HOME BECAME EVEN MORE DANGEROUS FOR WOMEN EXPERIENCING DOMESTIC VIOLENCE.
SO WE TURNED A STANDARD IPHONE FEATURE INTO A SILENT WAY TO ASK FOR HELP.
#SHORTCUTFORHELP USES THE SHORTCUTS APP TO SEND A SECRET MESSAGE TO A TRUSTED FRIEND OR RELATIVE, TRIGGERED BY A CODE WORD.
Created w/ Paula Henzel & Mia Saine
Role: Creative & Art Director & Editor
RECOGINITION:
Webby Awards // Public Service & Activism - Honoree
Best Ads On TV - Interactive
AdAge
LBB Online
Clube de Criação de São Paulo
“ANTI-CRIME INITIATIVE #SHORTCUTFORHELP
AIDS WOMEN IN NEED WHILST STUCK AT HOME”
LBB ONLINE
“TBWA CREATIVES LEAD PROJECT
TO AID DOMESTIC ABUSE VICTMS”
ADAGE
