PORN AGAINST REVENGE PORN
Since most of the "Revenge Porn" content in Brazil is shared through WhatsApp, we wanted an idea that would be efficient on this medium.
So, we created a fak "leaked" video, simulating a homemade sextape. But in the middle of it, the girl addresse the viewers saying: "when you share intimate videos without consent, you are being an accomplice to a crime".
The project got millions of mentions online, supporting the cause, from the most radical feminist, until from the most famous porn star in Brazil - all that with only a $1500 production budget.
So, we created a fak "leaked" video, simulating a homemade sextape. But in the middle of it, the girl addresse the viewers saying: "when you share intimate videos without consent, you are being an accomplice to a crime".
The project got millions of mentions online, supporting the cause, from the most radical feminist, until from the most famous porn star in Brazil - all that with only a $1500 production budget.
Personal Project
Client: Marcha das Vadias & Brasileirinhas
Role: Creative & Art Director
RECOGINITION:
National TV Coverage
Vice
MTV
“AN AWARENESS MESSAGE
DISGUISED AS A SEX TAPE”
VICE BRAZIL
