PORN AGAINST REVENGE PORN
IN BRAZIL, MOST REVENGE PORN IS SHARED THROUGH WHATSAPP.
SO WE USED THE SAME MEDIUM TO FIGHT IT.
WE CREATED A FAKE “LEAKED” VIDEO THAT LOOKED LIKE A HOMEMADE SEX TAPE. MIDWAY THROUGH, THE WOMAN TURNED TO CAMERA WITH A MESSAGE:
“WHEN YOU SHARE INTIMATE VIDEOS WITHOUT CONSENT, YOU BECOME AN ACCOMPLICE TO A CRIME.”
MADE FOR JUST $1,500, THE CAMPAIGN GENERATED MILLIONS OF ONLINE MENTIONS AND SUPPORT FROM VOICES ACROSS BRAZILIAN CULTURE.
Personal Project
Client: Marcha das Vadias & Brasileirinhas
Role: Creative & Art Director
RECOGINITION:
National TV Coverage
Vice
MTV
“AN AWARENESS MESSAGE
DISGUISED AS A SEX TAPE”
VICE BRAZIL
