COORS LIGHT | THE COLD TUX

EVERY SUMMER, GROOMS SPEND THE BIGGEST DAY OF THEIR LIVES SWEATING THROUGH THEIR TUXEDOS. BUT SINCE COORS LIGHT STANDS FOR STAYING CHILL AT ALL COSTS, WE CREATED THE COLD TUX AND THE BRRRTIE SO THAT ONE GROOM COULD STAY COOL, CALM, AND COLLECTED ON HIS WEDDING DAY.


Agency: DROGA5 NY
Client: CoorsLight
Role: Creative Director

PRESS
Late Night with Seth Meyers
Daily Mail
Parade
Men’s Journal
Breaking and Entering
AdAge
LBB
Campaign





“GETTING MARRIED DURING A HEAT WAVE?
COORS LIGHT HAS A SOLUTION”

CAMPAIGN US




“CUSTOM MADE TO CHILL:
THE COOLING POWER OF
COORS LIGHT BROUGHT TO LIFE“

LBB ONLINE

HOW IT STARTED:




HOW IT ENDED: