MAYOHATERS | NOTCO

WE NEEDED TO PROVE PLANT-BASED NOTMAYO TASTES JUST LIKE REGULAR MAYO.

SO INSTEAD OF A STAGED TASTE TEST WITH PEOPLE WHO ALREADY LOVED IT, WE ASKED MAYO HATERS FOR THEIR COMPLETELY UNFILTERED OPINION.

Agency: GUT Miami
Client: NotCo
Role: Creative & Art Director 

RECOGINITION:
Cannes Lions - Gold | Brand Experience & Activation
Cannes Lions - Shortlist | Brand Experience & Activation
Cannes Lions - Shortlist | Brand Experience & Activation
Cannes Lions - Shortlist | Film
Cannes Lions - Shortlist | Social & Influencer
Cannes Lions - Shortlist | Social & Influencer
ANDY Awards - Best in Show | Bravery
ANDY Awards - Distinction | IDEA
Effie Awards U.S. - Finalist | New Product or Service Introduction
London International Awards - Gold | Ambient & Activation
London International Awards - Gold | Creative Strategy
London International Awards - Silver | Use of Social Media & Influencers
Clio Awards - Silver | Direct: Experience / Activation
Clio Awards - Bronze | Social Media: Specific Target Audience
The One Show - Merit | Social Media: Use of Humor
The One Show - Merit | Experiential & Immersive: Events / Hybrid

Case Study:

Real Casting: