ELECTRIC PEE
CARNIVAL HAS A PROBLEM: TOO MUCH PEE IN THE WRONG PLACE.
SO AFROREGGAE CREATED A CARNIVAL TRUCK POWERED BY URINE.
SPECIAL URINALS TURNED PEE INTO ENERGY, POWERING THE TRUCK AND SPREADING ONE MESSAGE TO 200,000 PEOPLE:
THE MORE YOU PEE IN THE RIGHT PLACE, THE LONGER THE PARTY GOES.
Agency: JWT Sao Paulo
Client: Afroreggae | ElectricPee
Role: Creative & Art Director
RECOGINITION:
Cannes Lions - Shortlist | PR
Cannes Lions - Shortlist | Outdoor
El Ojo de Iberoamérica - Bronze | Innovation
El Ojo de Iberoamérica - Shortlist | Direct
Wave Festival - Silver
Best Ads on TV - Best Ambient/Afroreggae Campaign
“POWER FROM THE PEOPLE - HOW BRAZIL
TURNED URINE INTO ELECTRICITY”
HUFFPOST“A GIANT ICE CREAM TOILET GIVES KIDS THE MOTIVATION TO PEE
IN A URINAL RATHER THAN IN THE POOL”
NATGEO
