#NewWaysToGetPaid

MILLIONS OF GEN ZERS THINK VISA IS JUST A CREDIT CARD COMPANY, WITHOUT REALIZING IT POWERS THE TRANSACTIONS BEHIND THE THINGS THEY DO EVERY DAY.

SO WE PARTNERED WITH GEN Z CREATORS LIKE YOUNGBBQ, MATTHIAS, AND ARIELLE SIDNEY TO SHOW HOW VISA POWERS THE NEW ECONOMY THEY’RE BUILDING.

FROM DANCE TO FASHION TO FITNESS, WE SHOWED GEN Z WHAT VISA REALLY DOES: IT HELPS TURN WHAT THEY DO INTO HOW THEY GET PAID.





Agency: W+K Portland @bodega
Client: Visa  
Role: Creative & Art Director & Designer

RECOGINITION:
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