BEER TOUR

WHAT IF YOU COULD JOURNEY THROUGH THE WORLD OF BEER, FROM SEED TO SIP?

MEET LEO DI VINCENZO, THE MAN WHO STOOD UP FOR BEER AND CHALLENGED
A COUNTRY’S TRADITION.

IF YOU LOVE BEER AS MUCH AS HE DOES, YOU’RE GOING TO LOVE THE BEER TOUR.





Agency: CP+B Sao Paulo
Client: ABInbev
Role: Creative & Art Director

RECOGINITION:
Sao Paulo Creative Club Annual Book: 

Shortlist Film
Shortlist Branded Content 
Shortlist Craft in Film Direction 
Shortlist Craft in Film Cinematography 







TRAMONTINA SIGNATURE IRON

THE BARBECUE SIGNATURE IRON WAS HANDMADE BY A BLACKSMITH AND SENT
TO SOME OF THE WORLD’S MOST RENOWNED MASTERS OF MEAT.

CHEFS LIKE ARRI COSER, ADAM PERRY LANG, MICHAEL SYMON, WOLFGANG PUCK, THOMAS KELLER, DANIEL BOULUD, PAT LAFRIEDA, AND, OF COURSE, FRANCIS MALLMANN.




Agency: JWT Sao Paulo
Client: Tramontina | BBQ Signature Iron
Role: Creative & Art Director

RECOGINITION:
CCSP (Sao Paulo Creative Club) Annual Book - In Book 
Forbes Brazil - Featured
Creativity - Editor’s Pick





“TRAMONTINA PRODUCES TOOL FOR CHEFS
SO THEY CAN SIGN THEIR BBQ STEAKS”


FORBES BRAZIL






#BIKENESCAU

IN BRAZIL, IT’S COMMON TO FIND STATIONARY BIKES DOING ANYTHING BUT MOVING, USUALLY HOLDING CLOTHES.

SO WE GAVE THEIR UNUSED POTENTIAL A NEW PURPOSE.

WE TRANSFORMED ABANDONED STATIONARY BIKES INTO REAL BIKES, GETTING KIDS OFF THE COUCH AND INTO MOTION.




Agency: JWT Sao Paulo
Client: Nestlé | Bike Nescau
Role: Creative & Art Director

RECOGINITION:
Creativity Online - Editor's Pick






“NESTLÉ TURNS EXERCISE BIKES INTO ROAD BIKES
TO PROMOTE ACTIVE LIFESTYLES”

CREATIVITY ONLINE










#BIKENESCAU

WITH THE RIGHT MIX OF CHARACTERS, THE WHOLE STORY CHANGES.

SO FOR THE LAUNCH OF THE ALL NEW 2018 TOYOTA C-HR, DIRECTED BY NOAM MURRO, WE POSITIONED TOYOTA’S AGGRESSIVE NEW CROSSOVER AS THE BLACK SHEEP OF THE FAMILY.

MISCHIEVOUS. UNPREDICTABLE. AND READY TO GO WHERE NO TOYOTA HAD GONE BEFORE.




Agency: Saatchi & Saatchi Los Angeles
Client: Toyota | C-HR
Role: Creative & Art Director

RECOGINITION:
AgencySpy - Featured














MCDELIVERY

PEOPLE LOVE THEIR MCDONALD’S.

SO WE SHOWED THAT LOVE THROUGH DIFFERENT CHARACTERS, SOME FAMOUS, SOME NOT, AND THE THINGS THEY LOVE MOST.

ALL SERVED IN A MCDONALD’S BAG.





Agency: Leo Burnett Dubai
Client: McDonald’s | McDelivery UAE
Role: Creative & Art Director

RECOGINITION:
Adweek - Editor’s Pick
Best Ads On TV - OOH
TrendHunter





“CLEVER MCDONALD’S ADS SHOW CLASSIC
CHARACTERS GETTING THE BEST DELIVERIES EVER”

ADWEEK






TOYOTA MUSIC VOODOO FESTIVAL

TOYOTA MUSIC PARTNERED WITH PRESERVATION HALL JAZZ BAND TO GIVE NEW ORLEANS STREET MUSICIANS A BIGGER STAGE.

THREE LOCAL ARTISTS WERE SELECTED, GIVEN THEIR OWN MUSIC VIDEOS,
AND INVITED TO PERFORM ALONGSIDE THE BAND AT VOODOO MUSIC FESTIVAL.

FROM THE STREETS OF NEW ORLEANS TO ONE OF ITS BIGGEST STAGES.





Agency: Saatchi & Saatchi Los Angeles
Client: Toyota | Voodoo Festival
Role: Creative & Art Director & Designer

RECOGINITION:
Billboard - Featured
Spin - Featured
OffBeat - Featured





“SPIN AT VOODOO 2016: DAY 3 AT TOYOTA MUSIC DEN
WITH PRESERVATION HALL JAZZ BAND AND MORE”

SPIN.COM