ACTIVISION BLIZZARD

Hearthstone Mercenaries is a new version of the game that’s easier for new players to pick up. It’s still a strategic game, but it’s for anyone with a brain—not just gamers.

So, for the latest version, we created a campaign that encouraged brains of all kinds to play
and to use their specific style of thinking to their advantage.

Feat: Garry Kasparov, Rosario Dawson, Nathan Apodaca AKA Dogg Fac and Zaila Avant Garde to bring their brains to battle.



Agency: BSSP Sausalito
Client: Actvision Blizzard | Bring Your Brain To Battle
Role: Creative & Art Director & Designer

RECOGINITION:
Lüerzer's Archive - Published








Visual Identity