ELECTRIC PEE
Carnival in Rio de Janeiro has one problem: people drink a lot and end up peeing on the streets. To remedy this, Afroreggae, Rio de Janeiro’s biggest NGO, created
a Carnival Truck Powered by Urine. A special urinal used pee to move a dynamo generating energy.
This energy powered up Afroreggae’s Carnival Truck, spreading our message “the more you pee on the right place, the longer the party goes”, to 200.00 people on the spot.
a Carnival Truck Powered by Urine. A special urinal used pee to move a dynamo generating energy.
This energy powered up Afroreggae’s Carnival Truck, spreading our message “the more you pee on the right place, the longer the party goes”, to 200.00 people on the spot.
Agency: JWT Sao Paulo
Client: Afroreggae | ElectricPee
Role: Creative & Art Director
RECOGINITION:
Cannes Lions - Shortlist | PR
Cannes Lions - Shortlist | Outdoor
El Ojo de Iberoamérica - Bronze | Innovation
El Ojo de Iberoamérica - Shortlist | Direct
Wave Festival - Silver
Best Ads on TV - Best Ambient/Afroreggae Campaign
“POWER FROM THE PEOPLE - HOW BRAZIL
TURNED URINE INTO ELECTRICITY”
HUFFPOST“A GIANT ICE CREAM TOILET GIVES KIDS THE MOTIVATION TO PEE IN A URINAL RATHER THAN IN THE POOL”
NATGEO
