COKE ZERO GLOBAL
A drink so tasty you have to take it.
With 40% of people admitting to taking someone else’s food and drink, the irresistibly tasty Coke Zero Sugar was perfect to frame as something worth doing anything for.
Leaning into this playful taking behaviour, we crafte a global platform for Coke Zero Sugar that encourages people to succumb to their temptations and #TakeATaste.
A series of socially-driven, experience-le communications and activations spur people to either sneakily take a taste of a Coke Zero, or protect thei own Coke Zero from being taken by others.
With 40% of people admitting to taking someone else’s food and drink, the irresistibly tasty Coke Zero Sugar was perfect to frame as something worth doing anything for.
Leaning into this playful taking behaviour, we crafte a global platform for Coke Zero Sugar that encourages people to succumb to their temptations and #TakeATaste.
A series of socially-driven, experience-le communications and activations spur people to either sneakily take a taste of a Coke Zero, or protect thei own Coke Zero from being taken by others.
Agency: AKQA SF
Client: Coca Cola | Coke Zero Global
Role: Creative & Art Director
RECOGINITION:
Art Director’s Club - Shortlist | Film Craft
“COKE ENLISTS INFLUENCERS TO KEEP
ZERO SUGAR CANS SAFE FROM THIEVES”
CREATIVITY ONLINE
“TASTY ENOGH TO STEAL?
COCA-COLA ZERO SUGA TAPS INFLUENCERS
TO TEMPT GENZ TO #TakeATaste”
THE DRUM
