NOTCO | NOTMAYO

NotCo NotMayo looks and takes exactly the same as regular mayo. To prove that point we tapped into the fact that 20% of Americans hate mayonnaise and instead of a seemingly staged taste test with people who said they loved it, we hosted an unquestionably real hate test with people who were repulsed by it. 

What happened? They 🤮 🤬 🤢 , of course.



Agency: GUT Miami
Client: NotCO | NotMayo
Role: Freelancer ACD Art Director

RECOGINITION:
Cannes Lions - Gold | Brand Experience & Activation
Cannes Lions - Shortlist | Film
Cannes Lions - Shortlist | Brand Experience & Activation 

Cannes Lions - Shortlist | Brand Experience & Activation

Cannes Lions - Shortlist | Social & Influencer 

Cannes Lions - Shortlist | Social & Influencer
London International Awards - Gold | Ambient & Activation
London International Awards - Gold | Creative Strategy
London International Awards - Silver | Use of Social Media & Influencers






“MAYO HATERS TRY NOTMAYO—AND IT’S SO MUCH LIKE
THE REAL THING, THEY ALMOST BARF”

CREATIVITY ONLINE


CASE STUDY


REAL INTERVIEW