TOYOTA TACOMA

What would happen if the most powerful man in the universeput his signature on the world's most powerful light pickup truck?



Agency: Saatchi & Saatchi Los Angeles
Client: Toyota | Tough as Chuck 
Role: Creative & Art Director

RECOGINITION:
New York Festivals - Finalist (Best Use of Humor)
New York Festivals - Finalist (Script/Copywriting)
Lüerzer's Archive - Published
Adweek - Editor’s Pick
Creativity-Online - Editor’s Pick





“A TACOMA STEALS THE SHOW FROM
CHUCK NORRIS IN TOYOTA’S COMEDIC ACTIONER”

CREATIVITY ONLINE





“CHUCK NORRIS GETS REPLACED BY TRUCK NORRIS
IN THIS WONDERFULLY OVER-THE-TOP TOYOTA SPOT”

ADWEEK