MAYOHATERS | NOTCO

We needed to prove that the plant-based NotMayo tastes just like regular mayo.

So, instead of a staged taste test with people who said they loved NotMayo, we asked to mayo haters for their unfiltered opinion.



Agency: GUT Miami
Client: NotCo
Role: Creative & Art Director 

RECOGINITION:
Cannes Lions - Gold | Brand Experience & Activation
Cannes Lions - Shortlist | Film
Cannes Lions - Shortlist | Brand Experience & Activation
Cannes Lions - Shortlist | Brand Experience & Activation
Cannes Lions - Shortlist | Social & Influencer
Cannes Lions - Shortlist | Social & Influencer
Andys Awards - Best In Show Bravery
London International Awards - Gold | Ambient & Activation
London International Awards - Gold | Creative Strategy
London International Awards - Silver | Use of Social Media & Influencers




“MAYO HATERS TRY NOTMAYO
AND IT’S SO MUCH LIKE THE REAL THING ,
THEY ALMOST BARF”

AdAge






Case Study:




Real Casting: