ACTIVISION BLIZZARD

HEARTHSTONE MERCENARIES IS A NEW VERSION OF THE GAME THAT’S EASIER FOR NEW PLAYERS TO PICK UP. IT’S STILL STRATEGIC, BUT IT’S FOR ANYONE WITH A BRAIN, NOT JUST GAMERS.

SO WE CREATED A CAMPAIGN BUILT AROUND ONE SIMPLE IDEA:

EVERY BRAIN PLAYS DIFFERENTLY.

AND IN HEARTHSTONE, THAT DIFFERENCE CAN BE YOUR ADVANTAGE.

FEATURING GARRY KASPAROV, ROSARIO DAWSON, NATHAN APODACA AKA DOGGFACE, AND ZAILA AVANT-GARDE, BRINGING THEIR BRAINS TO BATTLE.





Agency: BSSP Sausalito
Client: Actvision Blizzard | Bring Your Brain To Battle
Role: Creative & Art Director & Designer

RECOGINITION:
Lüerzer's Archive - Published








Visual Identity