PERSONAL PROJECT
#SHORTCUTFORHELP
According to several studies, one in four women have been victims of severe physical violence by an intimate partner in their lifetime, and with COVID-19 lockdown, physical abuse has increasedby 80%, turning women's own homes into the most dangerous place in the world.
#ShortcutForHelp is a hack on the shortcut app on any iPhone (a standard iOS feature), so you can send a silent message to a friend or relative triggered by a secret word.
#ShortcutForHelp is a hack on the shortcut app on any iPhone (a standard iOS feature), so you can send a silent message to a friend or relative triggered by a secret word.
Created w/ Paula Henzel & Mia Saine
Role: Creative & Art Director & Editor
RECOGINITION:
Webby Awards // Public Service & Activism - Honoree
Best Ads On TV - Interactive
AdAge
LBB Online
Clube de Criação de São Paulo
“ANTI-CRIME INITIATIVE #SHORTCUTFORHELP
AIDS WOMEN IN NEED WHILST STUCK AT HOME”
LBB ONLINE
“TBWA CREATIVES LEAD PROJECT
TO AID DOMESTIC ABUSE VICTMS”
ADAGE
